In this video I answer the question “What is Netflix’s business model?” To do so I use the Netflix business model canvas. I describe each of the 9 key areas of Netflix’s business model (and also talk about why generating content is so important to it)
This video is perfect for anyone wanting to understand Netflix’s business model, looking for a good example of how the business model canvas works in real life or is curious about the business models of large technology companies work
Customers
Netflix is a B2C company targeting mass-market consumers. As of October 2018, it had about 140 million subscribers
