We, you and I, take your crazy idea,
Work on it until it isn’t a crazy idea any longer.
At that point your board loves it, your investors love it,
Then you have to do the hard work to make the dream real.
But, by then, you know exactly how to do that.
Step 1 – Get the Idea
You have an idea. You think it’s going to make a difference. You play around with it and it keeps getting bigger and bigger. All of a sudden it’s a huge tangle. It’s difficult to simplify and quickly articulate.
Step 2 – Book a Call
You come across this website or some of my other content. You download the 5 Step Business model Innovation eBook, and then decide that we need to talk.
Step 3 – Decide if We’re a Fit
We have a 15-minute discovery call that ends up taking 45 minutes as Denis forgets his sales pitch (again) and starts exploring your idea with you.
He explains how the process of idea to business model works and you decide to take the plunge.
Step 4 – Understand the Market
We start the two-to-four-month process by ignoring your idea and looking at lots of different business models in your market. What problems are they solving? How do they work? Where are their weaknesses?
Step 5 – Look for Anomalies
Building on this we look for anomalies in how the industry works. We use this as the foundation for our work to find ways to disrupt existing business models.
Step 6 – Nail the Real Problem
Diving down into the problem we try to understand what the problem is, why it is a problem, and deeper underlying problems. This allows us to create a provisional solution.
Step 7 – Sketch a Business Model
Finally, we start building out a business model – a business system – that will deliver on the twin goals of making the value proposition super effective and disrupting existing players.
Step 8 – Stress Test and Finalise it
Before we finish, we’ll play with a number of scenarios, coming up with variants on our main model. We also think about how competitors can respond, and how our business model can be challenged in turn.
Step 9 – Validate in the Market
The ball is firmly back in your court, and I’ll guide you on how to test and validate the new business model before you spend the big bucks. If anything doesn’t work as expected, we bounce back to an earlier step. This way is a LOT cheaper than development or marketing spend on something that no one wants.
Step 10 – Pick Up The Ball and Run with It!
Build it out, go to market and execute the hell out of it. This is your wheelhouse now, and you should be flying. We may have a call every so often, but you are leaving me behind my job is done.
You came into Step 1 with a big ball of chaos.
Over these steps, we’ve coalesced, condensed and crystallised it together.
Now it’s not something chaotic any longer.
It’s something that you can use to motivate a team, build a business and change the world.
If this sounds like what you want or need, book a call.
It’s painless, and even if you don’t want to work with me, you’ll be in a better place
A few notes: the above is a broad outline and covers what I do. In many cases we bring in user exerperience researchers, market researchers and specialists to do testing and validating. These can be part of your team, mine, or hired specially for the job
