What is YouTube’s business model? In this video, I describe how YouTube makes money by working through all 9 components of YouTube’s business model canvas.
YouTube makes money by providing a platform for people to upload videos for free and then selling companies advertising to the people watching the videos.
The platform’s success is based on keeping people watching by giving them a constant stream of interesting video which improves the ad targeting which increases the effectiveness of advertisers campaigns.
That’s the secret of YouTube’s business model
