One entrepreneur that I worked with a while back wasn’t worried about time. He’d sold a startup in the early days of the internet for a big figure. Then had spent the next twenty-plus years working on his dream project. It wasn’t going anywhere fast, but it didn’t need to in many ways.
During the financial crisis my startup hit the wall as customers went bankrupt and often our life expectancy was measured in days as we scrambled to find the cash to extend that.
In startups everything is about time. Every problem is solvable if you spend decades on it (some caveats). Everything that you are doing is investing in something that reduces the time that you need or extends the time you have available.
Will it get me to product market fit faster?
Will it extend the time that I have to find product market fit?
Pretty much every decision you make as an entrepreneur can be looked at through those two questions.
You should get a simple and quick YES. If you can’t then you need to think more about what you are doing 🙂
Photo: Open water swimming near St David’s Head – Wales
