Blinkist is another tech company that I will be talking about by explaining its business model using business model canvas.
Blinkist is an app that lets you learn in a creative manner. You can discover the world’s best nonfiction titles, listen to or read insights on nonfiction bestsellers. All this in under or around 15 minutes. You can get key ideas from podcasts in under 15 minutes through their Shortcasts. Or even get full-length audiobooks all through this one application.
In the video, I use the Blinkist business model canvas to show who its key customers are and the value proposition it offers them. I describe how Blinkist communicates with its customers and its key marketing and distribution channels. Finally, I cover how Blinkist monetises its business model.
How does Blinkist deliver value to customers? I then look at the creative side of the Blinkist Business Model Canvas to show how it uses key resources to deliver the key activities that are required to manufacture its cars and the partnerships that it needs to do this. Finally, I look at how much this all costs.
Value Proposition
Customers that enjoy learning new things and gaining fresh insights in 15 minutes or less via video or audio. Convenience and accessibility from a library of almost 2000 nonfiction books.
Revenue Model
Overall, this appears to be a “loyalty-based” or “perceived-value” business strategy in which the product (a platform, to be specific) is positioned as a “want” item. The key to success, in my opinion, is to transition from a value-based paradigm to a network/hub one where they may benefit from substantial positive externalities and network effects.
I’m not sure how they will grow the platform and value offer to get a larger share of the wallet and compensate for the high customer acquisition expenses if they want to keep their client base.
